Proof we build what we believe in
The culture-management platform for tech teams: check-ins, feedback, 360s and OKRs that take under a minute a day and live inside Slack.
- Product
- Camaradly
- Industry
- HR tech, employee experience
- Timeline
- 2020 to 2022, two-year build
- Engagement
- Our founders' own product, end to end
- Integrations
- Slack, Microsoft Teams, email
- Platforms
- Web, Slack app
The challenge
Tech services companies run on people, and most of them were managing those people with a spreadsheet for OKRs, a form for reviews, a survey tool for engagement and a Slack channel for shout-outs. Feedback arrived once a year, in a review, when it was too late to act on. Managers of distributed teams across time zones had no reliable signal until someone resigned.
The question we set out to answer: could one platform make feedback, recognition, check-ins and goals so light that people actually do them every week, and turn that habit into data a leadership team can act on?
Our approach
Camaradly is built on research about how people grow at work: Teresa Amabile's work on small wins for the check-ins, the 5:1 recognition-to-feedback ratio for a healthy team, and the Intel and Google OKR framework for alignment. Every interaction was designed to take less than a minute per person and to happen where people already are, in Slack and Microsoft Teams.
Because this was our own product, we owned everything: research, design, frontend, backend, infrastructure, QA and the customers. Zulqarnain led the React client and product delivery across the two-year engagement, and Khizar built the Django backend, scheduling engine and analytics pipeline.
What we built
A multi-tenant web platform with a Slack-native companion. Weekly check-ins ask how people feel, what is blocking them and what is driving progress. Bite-sized feedback and recognition replace the annual review, and when review season does come, the review is pre-filled from a year of real signals and takes about five minutes. Anonymous private 360s, company-wide shout-outs, one-on-one guides and OKRs at company, team and individual level complete the loop.
Under the hood, a time-zone-aware scheduler on Celery Beat and Redis dispatches prompts to Slack, Teams and email with rate limiting for each provider, and a reporting pipeline built on PostgreSQL window functions and materialised views powers the Company Insights dashboards on millions of responses. Each organisation has its own isolated data schema.
What's inside
Check-ins
A weekly pulse on how people feel, what is holding them back and what is moving them forward, delivered in Slack.
Feedback & recognition
Bite-sized, timely feedback with a built-in nudge toward a 5:1 recognition ratio, and delivery preferences per person.
Anonymous 360s
Private, confidential peer feedback on preset attributes, aggregated into growth scores nobody has to feel exposed by.
OKRs
Transparent objectives and key results at company, team and individual level, so everyone can see how their work rolls up.
Five-minute reviews
Performance reviews pre-filled from a year of check-ins and feedback, with no surprises for either side of the table.
Company insights
Dashboards on happiness, blockers and team dynamics, built on a reporting pipeline tuned for millions of responses.
The results
- SWVL
- Afiniti
- Nexton
- EMPG Labs
- Daftarkhwan
- Clearbox Decisions
- SSI
- WSI
More work
Have a problem like this one?
Tell us where you're going. We'll tell you honestly how to get there, and what it will take.